We've seen a lot of evolution in the digital marketing space through the almost 4 years since we started Spotlyte. Your needs have evolved during this time as well and throughout it all we've listened and responded to your feedback to create one of the best and simplest tools for social and digital marketing. Just as the Spotlyte platform has evolved with our users, now it's time for our plans to follow suit.
Two general trends have led us here:
- Users have continually asked for custom plans that need a lot more filters than our old standard plans which maxed out at 12 filters. We consistently talked to users who asked for custom plans that had 20, 30, even 50 filters.
- As we added features, our product naturally fell into 2 distinct categories. And we noticed a bulk of our users falling into these categories. A tool for digital web marketing including online, mobile, and email marketing campaigns, think social media campaigns, community social hubs, online stores, and newsletters. The other product category is for signage, or showing streaming social content on displays and TVs.
Based on these trends we've decided to create plans that give you more of what you do need, and none of what you don't. Our standard plans are now segmented into a few distinct categories:
- Digital Web
Our new digital web plans are Starter, Performance, and Enterprise with filter limits of 5, 15, and 35 respectively. These plans have everything you need to run social media campaigns, hashtag campaigns, newsletters sharing UGC, online stores, and other digital campaigns.
Our new signage plans are Starter, Performance and Enterprise with filter limits of 5, 15, and 25 respectively. These plans have what you need to create dynamic content for signage devices to show around offices, stores, and other venues.
Our Event plans enable you to create a live social media walls at a conference or an event for a day. Our standard event plan hasn't changed from before. But we now also have a Deluxe Event plan with more filters, and additional engagement and measurement tools.
I Still Need More!
We're always listening. If you need more, let us know and we can craft a custom plan for you with more filters, more Spotlytes, or anything else. Do you require both Digital Web and Signage tools, we have Ultimate plans that combine both products.
Need more? Let's chat!
All legacy plans are grandfathered in, meaning you'll keep them at the same price for as long as you like. But why wouldn't you immediately switch to the newer plans since they have more filters? Here are some of the reasons why you may want to keep your existing plan:
- The legacy plans generally have a higher Spotlyte limit, meaning you can create more Spotlytes or different campaigns per plan
- The legacy plans generally have both digital web and signage features enabled
This evolution of our platform and plans through these years has been possible due to your feedback. So please keep sharing your thoughts and ideas with us so we can keep improving our product for years to come.