by Thippana Vamsi on Tue 06 October 2015

Social media networking and marketing efforts by brands and businesses are increasingly focusing on multiple social networking sites. Potential customers may exist on one or more of those networks, and brands cannot focus on any single network ignoring others. In such cases, a customer visiting the brand's website from one social networking site may not have seen content posted by the brand on other networks. Brands and businesses can use social hubs on their websites to showcase curated and aggregated content from multiple publishing sites into a single place. This enables brand's curated social content to support its storytelling, content marketing and also helps in showcasing endorsements from fans as social proof.

A social media aggregation tool can help create your social media hub. Below we see an example for creating a social hub on a website using a hashtag.

Step 1: Login to Spotlyte

In this example, we use Spotlyte to create a social hub on a website using a hashtag. So we first login to Spotlyte dashboard.

Login to Spotlyte

Step 2: Select hashtag based Spotlyte creation

Spotlyte supports creating social hub using hashtags, social profiles from Twitter, Instagram and Facebook. It also supports custom creation, where it allows geo location filters, rss blog, Facebook page, Pinterest, YouTube and many other filters to chose from. For this example, we select hashtag based Spotlyte creation.

Select hashtag based Spotlyte creation

Step 3: Create hashtag based Spotlyte

We enter an example hashtag and click on save to finish creating the Spotlyte.

Create hashtag based Spotlyte

Step 4: Select Customize Social Hub Display

After our newly created Spotlyte fetches initial posts from various social networks, we select customize display button to open display editor.

Select customize social hub display

Step 5: Configure Social Hub Display

Display editor shows popular themes, and it also gives an option see all display options. We select grid theme and change background color to match our website theme.

Configure social hub display

Step 6: Copy social wall widget code

Our social wall using Spotlyte is ready. We now copy the social wall widget code from Spotlyte.

Copy social wall widget code

Step 7: Place social wall widget on a webpage

Use the social wall widget html code from step 6 on a webpage to finish creating social hub on a website.

Following is the youtube video demonstrating above steps

Let us know what type of social media wall features you want to see on Spotlyte. Follow us on Twitter at @getspotlyte for all of our latest news and developments, and on tips for how you can better engage your customers and audience.

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